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All posts tagged brand name

What’s in a Name?

by Amalia E. Maulana on May 2, 2010 in Blog, Marcomm Strategy with Comments Off

Dalip Kumar, my IPMI student sent me this small note:

Coca-Cola needed to research 40,000 Chinese characters because the name Coca-Cola Chinese was first read as “Ke-kou-ke-la”, meaning “Bite the wax tadpole” or “female horse stuffed with wax”, depending on the dialect.

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