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All posts tagged marketing

My Jakarta: Amalia E. Maulana, Ethnographer

We’ve all heard of Geography. Maybe even Oceanography. ?But Ethnography? Ethnography is what big companies use to better understand their customers and what they want. In a nutshell, ethnographers like Amalia E. Maulana are the reason why we use terms like user-friendly and even why some stores look the way they do.?Today, the founder and CEO of Etnomark Consulting explains why companies rely on ethnography, how it can help us solve traffic problems and why she wishes there were 40 hours in a day.

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