http://amaliamaulana.com Branding, Marketing, Ethnography, Consultant, Internet, Research, Website, Communication, Strategy Sun, 31 Aug 2008 04:33:44 +0000 http://backend.userland.com/rss092 en ICBMR 2008 ini diselenggarakan di Hotel Sanur Paradise, Bali, 27-29 Agustus 2008. Penyelengganya FEUI, Jakarta. Dalam conference ini saya presentasikan academic research study yang berjudul: "Brand Attitude and Communication Media: High Involvement Services Context". http://amaliamaulana.com/2008/08/31/icbmr-2008-the-3rd-international-conference-on-management-business-research/      Pak Erik Meijer, Deputy President Director Bakrie Telecom berbaik hati mau diundang untuk mengisi talk show di Binus Business School (MM Strategic Marketing), tanggal 21 Agustus yang lalu. Kali ini saya tidak minta Pak Erik untuk bicara soal bisnis telco yang lagi seru itu, tetapi lebih tentang sharing kisah sukses karirnya sebagai ... http://amaliamaulana.com/2008/08/30/erik-meijer-marketing-tidak-membosankan-dan-penuh-kreatifitas/ "Effective Marketing Communication and 'Return on Investment' in Brand Communication". Trainer/Facilitator in One day workshop, for one of the largest banks in Indonesia, August 2008. http://amaliamaulana.com/2008/08/25/roi-in-marketing-communication/ Management Research Center, Graduate School of Management FEUI, and BISNIS INDONESIA, August 2008. Crown Plaza Hotel, Jakarta. The 1st MRC Master Journey in Management and The 3rd MRC Doctoral Journey in Management. Chair in One of the Marketing Tracks:  Dr. Amalia E. Maulana (BINUS) and Endy Subiantoro (Bisnis Indonesia) http://amaliamaulana.com/2008/08/25/the-3rd-mrc-doctoral-journey-in-management/ One of the Speakers/Facilitators in workshop : "New Product Development in Food Industry" by SEAFAST, Fateta, IPB, Bogor. August 2008 http://amaliamaulana.com/2008/08/25/ethnography-in-new-product-development/ Radio Talk Show : Trilogy  (Radio Sonora and SMART FM, July 2008) 1. The End of the Line : Mengakhiri Istilah ATL vs BTL 2. Brand Image Building 3. Brand Activation Strategy http://amaliamaulana.com/2008/08/25/marketing-communications-and-promotions-strategy/ Tantangan Rebranding - Radio Talkshow - RAS FM, June 2008 http://amaliamaulana.com/2008/08/25/tantangan-rebranding-2/ Branding Strategy Sequel Talkshow, SMART FM and SONORA: Positioning Strategy, April 23,2008 - Repositioning Strategy, April 30, 2008 - Rebranding Strategy, May 7, 2008 http://amaliamaulana.com/2008/08/25/branding-strategy-sequel-talkshow/ MarComm Manager vs Public Relations Manager - Radio Talkshow - SMART FM , February 2008 http://amaliamaulana.com/2008/08/25/marcomm-manager-vs-public-relations-manager/ Riset itu Mudah, Riset itu Murah - Radio Talkshow - Radio SONORA, February 2008 http://amaliamaulana.com/2008/08/25/riset-itu-mudah-riset-itu-murah/