Blog

• Erik Meijer: Marketing tidak membosankan dan penuh kreatifitas
• Image vs Selling (Pool komentar)
• Selling penting, tapi jangan lupa image building juga dong..
• Back to my Old Campus : Ethnography in NPD
• Inkindo event - Value Reconstruction Blue Ocean Strategy

Published Article

• Where Are We Now? (Extended Version)
• Image vs Selling
• Tryvertising
• Ethnography: Cutting Edge Research

Agenda

• ICBMR 2008 - The 3rd International Conference on Management Business Research
• ROI in Marketing Communication
• The 3rd MRC Doctoral Journey in Management
• Ethnography in New Product Development
• Marketing Communications and Promotions Strategy

Popular Article

• The End of the Line: Mengakhiri Istilah ATL vs BTL
• Insights via Ethnography
• Consumer Generated Media: Peluang atau Ancaman?
• Rekonstruksi Nilai dan ‘Reverse Positioning’