All posts in Agenda

The 3rd MRC Doctoral Journey in Management

Management Research Center, Graduate School of Management FEUI, and BISNIS INDONESIA, August 2008. Crown Plaza Hotel, Jakarta.

The 1st MRC Master Journey in Management and The 3rd MRC Doctoral Journey in Management.

    • Chair in One of the Marketing Tracks:  Dr. Amalia E. Maulana (BINUS) and Endy Subiantoro (Bisnis Indonesia)

Ethnography in New Product Development

One of the Speakers/Facilitators in workshop : “New Product Development in Food Industry” by SEAFAST, Fateta, IPB, Bogor.

August 2008

Marketing Communications and Promotions Strategy

Radio Talk Show : Trilogy  (Radio Sonora and SMART FM, July 2008)

1. The End of the Line : Mengakhiri Istilah ATL vs BTL

2. Brand Image Building

3. Brand Activation Strategy

Strategi Pemasaran untuk Organisasi Kemahasiswaan

Strategi Pemasaran untuk Organisasi Kemahasiswaan – Binus University, Jakarta, June 2008

“The I-Brand” in the Seminar “Market Yourself”

The I-Brand in the seminar ‘Market Yourself’, Ritz Carlton, Jakarta, Female Forum, V-Class Softex, May 2008