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All posts in Agenda

ICBMR 2008 – The 3rd International Conference on Management Business Research

ICBMR 2008 ini diselenggarakan di Hotel Sanur Paradise, Bali, 27-29 Agustus 2008. Penyelengganya FEUI, Jakarta. Dalam conference ini saya presentasikan academic research study yang berjudul: “Brand Attitude and Communication Media: High Involvement Services Context”.

ROI in Marketing Communication

“Effective Marketing Communication and ‘Return on Investment’ in Brand Communication”.

Trainer/Facilitator in One day workshop, for one of the largest banks in Indonesia, August 2008.

The 3rd MRC Doctoral Journey in Management

Management Research Center, Graduate School of Management FEUI, and BISNIS INDONESIA, August 2008. Crown Plaza Hotel, Jakarta.

The 1st MRC Master Journey in Management and The 3rd MRC Doctoral Journey in Management.

    • Chair in One of the Marketing Tracks:  Dr. Amalia E. Maulana (BINUS) and Endy Subiantoro (Bisnis Indonesia)

Ethnography in New Product Development

One of the Speakers/Facilitators in workshop : “New Product Development in Food Industry” by SEAFAST, Fateta, IPB, Bogor.

August 2008

Marketing Communications and Promotions Strategy

Radio Talk Show : Trilogy  (Radio Sonora and SMART FM, July 2008)

1. The End of the Line : Mengakhiri Istilah ATL vs BTL

2. Brand Image Building

3. Brand Activation Strategy