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Role of Ethnography in Branding Strategy


On Thursday, May 23, 2013, in Building Inbisco Niagatama Daan Mogot, Mayora organized sharing knowledge for marketing and sales teams. Sharing knowledge was given by Mrs. Amalia E Maulana PhD. The theme for this activity was ”The Role of Ethnography in Branding Strategy”.

In this sharing knowledge, all participants were invited to understand the process of strategic brand audit that the company did not make any wrong decision in determining future direction for the brand through the research on consumer behavior directly base from their habitat (Source: Mayora website)

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