Archive for September, 2010

Superstars’ Endorsement: The Tiger Wood Case

by Amalia E. Maulana on September 16, 2010 in Personal Branding, Published Article with 1 Comment

written by Jose Noguera - jose.noguera@halliburton.com

The number of companies building or repositioning their brands equity by linking them to sport superstar’s powerful images keeps growing over the years. This method of levering secondary association has always been a common practice in United States and Europe but now days is becoming a global factor.

Read More →

September Ceria or September Sibuk?

by Amalia E. Maulana on September 1, 2010 in Blog with 2 Comments

Beberapa facebook status menuliskan, tanggal 1 September adalah hari special. Ada yang menulis dari lagu “Wake me up when September ends” dari Green Day. Ada juga yang mengambil potongan lagunya Vina Panduwinata “September Ceria: milik kita bersama…”

Read More →