Archive for August, 2008

Marketing Communications and Promotions Strategy

Radio Talk Show : Trilogy  (Radio Sonora and SMART FM, July 2008)

1. The End of the Line : Mengakhiri Istilah ATL vs BTL

2. Brand Image Building

3. Brand Activation Strategy

Tantangan Rebranding

Tantangan Rebranding – Radio Talkshow – RAS FM, June 2008

Branding Strategy (sequel talkshow)

Branding Strategy Sequel Talkshow, SMART FM and SONORA:

Positioning Strategy, April 23,2008 – Repositioning Strategy, April 30, 2008 – Rebranding Strategy, May 7, 2008

MarComm Manager vs Public Relations Manager

MarComm Manager vs Public Relations Manager – Radio Talkshow – SMART FM , February 2008

Riset itu Mudah, Riset itu Murah

Riset itu Mudah, Riset itu Murah – Radio Talkshow – Radio SONORA, February 2008