Archive for May, 2008

Melakukan Riset Sendiri

by Amalia E. Maulana on May 21, 2008 in Ethnography, Published Article with 6 Comments

Ditulis di Sydney, dimuat dalam Kolom Majalah SWA 23/XX/7-24 November 2004 Read More →

Role of Communication in Brand Building

by Amalia E. Maulana on May 19, 2008 in Agenda, Kuliah Umum with Comments Off

dfghfhg

Branding Strategy for University

by Amalia E. Maulana on May 19, 2008 in Agenda, Seminar with Comments Off

fdgvfg

Developing Brand Communication Plan

by Amalia E. Maulana on May 19, 2008 in Agenda, Talk Show with Comments Off

bvbg

Pemasaran Produk Ice Cream di Kota kecil

by Amalia E. Maulana on May 19, 2008 in Blog with 1 Comment

Dear Bu Amalia,

Saya dan rekan akan segera membuka gerai khusus Ice Cream pertama di kota saya (Salatiga). Bagaimana strategi yang cocok untuk mempopulerkan brand baru tersebut, mengingat produk yang ditawarkan baru? Apakah bisa hanya mengandalkan ‘getok tular’, mengingat kota saya bukanlah kota yang besar? Read More →