WORKABLE MARKETING PLAN

WORKABLE MARKETING PLAN
CONSULTING - INHOUSE TRAINING, September 2007.

IT IS ABOUT TIME TO PREPARE A WORKABLE MARKETING PLAN

A marketing plan is the single most important guidepost you’ll have to maximize effectiveness and minimize the risk of marketing. Keep your plan simple and consistent, and base it on all available facts about market conditions.

Key Points:

  • How to conduct initial research on your own - whether you have a research budget or not.
  • How to approach the analysis of that foundation research.
  • How to use that information: What should you say about segmentation, targeting and positioning.
  • How to prepare the marketing mix strategy, including the Integrated Marketing Communication Plan.
  • How to create the specific marketing programs.
  • Key Performance Index : Implementation vs Plan

Contact amalia@amaliamaulana.com for detail about this training/consulting.

DIPOSTING OLEH Amalia E. Maulana PADA May 21, 2008

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