Blog

• Nescafe = Kopi tubruk?
• Senyum berarti…
• Exchange Policy? Which Policy?
• Toilet bayar 1000 dan Point of Parity (POP)
• APAI - Penganugerahan Award

Published Article

• Calon Presiden Alternatif: Distorsi Komunikasi Uncontrollable Media
• Perspektif Baru Kepuasan Pelanggan
• Qualitative Judgment dan ROI MarComm
• Where Are We Now? (Extended Version)

Agenda

• Marketing Audit
• ICBMR 2008 - The 3rd International Conference on Management Business Research
• ROI in Marketing Communication
• The 3rd MRC Doctoral Journey in Management
• Ethnography in New Product Development

Popular Article

• Calon Presiden Alternatif: Distorsi Komunikasi Uncontrollable Media
• The End of the Line: Mengakhiri Istilah ATL vs BTL
• Insights via Ethnography
• Consumer Generated Media: Peluang atau Ancaman?
• Rekonstruksi Nilai dan ‘Reverse Positioning’